Marketing graduate | Media & Content Strategy | Events | Travel Enthusiast | photography
Wechsler
I'm a creative marketer with a passion for bringing ideas to life through storytelling, content, and meaningful experiences. Whether it's planning events, creating social media campaigns, or building connections with people and brands, I love finding thoughtful ways to make an impact.
Outside of work, you'll usually find me traveling, behind a camera, or searching for inspiration in new places. I'm currently seeking opportunities in marketing, social media, event planning, and the travel industry, where I can combine my creativity, curiosity, and strong work ethic to create work that inspires others.
Hi, I'm Avery!
Hi, I'm Avery!
I'm a creative marketer with a passion for bringing ideas to life through storytelling, content, and meaningful experiences. Whether it's planning events, creating social media campaigns, or building connections with people and brands, I love finding thoughtful ways to make an impact.
Outside of work, you'll usually find me traveling, behind a camera, or searching for inspiration in new places. I'm currently seeking opportunities in marketing, social media, event planning, and the travel industry, where I can combine my creativity, curiosity, and strong work ethic to create work that inspires others.
Academics
I earned my Bachelor of Science in Business Administration with a concentration in Marketing from Boston University's Questrom School of Business. Throughout my studies, I built a strong foundation in brand strategy, consumer behavior, digital marketing, market research, and business analytics while collaborating on real-world marketing projects and case studies.
My coursework challenged me to think both creatively and strategically, strengthening my ability to solve problems, communicate ideas, and develop marketing solutions that balance data with storytelling. My experience studying abroad in London further broadened my perspective, exposing me to global marketing practices and diverse consumer markets.
I earned my Bachelor of Science in Business Administration with a concentration in Marketing from Boston University's Questrom School of Business. Throughout my studies, I built a strong foundation in brand strategy, consumer behavior, digital marketing, market research, and business analytics while collaborating on real-world marketing projects and case studies.
My coursework challenged me to think both creatively and strategically, strengthening my ability to solve problems, communicate ideas, and develop marketing solutions that balance data with storytelling. My experience studying abroad in London further broadened my perspective, exposing me to global marketing practices and diverse consumer markets.
My Work
My Work
Portland schooner company >
Portland schooner company >
Maine food trucks >
Portland Old port >
nitro bar passion project >
nitro bar passion project >
My Work
Developed as part of the VaynerMedia Post Creative Strategist Residency application, this project analyzes the social strategies behind leading consumer brands before taking a deeper look at The Nitro Bar and the tactics driving its online presence. From those insights, I developed a strategic influencer partnership with Fat Sunday, including original campaign concepts designed to build community, generate conversation, and integrate naturally into the brand’s existing social identity.
Developed as part of the VaynerMedia Post Creative Strategist Residency application, this project analyzes the social strategies behind leading consumer brands before taking a deeper look at The Nitro Bar and the tactics driving its online presence. From those insights, I developed a strategic influencer partnership with Fat Sunday, including original campaign concepts designed to build community, generate conversation, and integrate naturally into the brand’s existing social identity.
Focus: Social Media Strategy • Cultural Insights • Influencer Marketing • Creative Concepting
Focus: Social Media Strategy • Cultural Insights • Influencer Marketing • Creative Concepting
Nitro Bar X Fat Sunday Creative Strategy Project
Nitro Bar X Fat Sunday Creative Strategy Project
My Work
maine food trucks >
maine food trucks >
My Work
portland old port >
portland old port >
- 160K+ unique TikTok viewers in 60 days
- 103K+ new viewers
- 143K+ top TikTok views
- 19.2K likes
- 6.8K+ shares
- 3.8K+ saves
- 303 followers from one video
- 160K+ unique TikTok viewers in 60 days
- 103K+ new viewers
- 143K+ top TikTok views
- 19.2K likes
- 6.8K+ shares
- 3.8K+ saves
- 303 followers from one video
I manage social content with a focus on positioning Portland Schooner Company as part of the larger Maine travel experience. My strategy combines destination-focused storytelling, trend-led short-form video, search-friendly content, and experiential partnerships to reach travelers beyond the brand's existing audience.
I manage social content with a focus on positioning Portland Schooner Company as part of the larger Maine travel experience. My strategy combines destination-focused storytelling, trend-led short-form video, search-friendly content, and experiential partnerships to reach travelers beyond the brand's existing audience.
Social strategy • Content creation • Community management • Trend monitoring • Analytics • Partnerships • Event marketing
Social strategy • Content creation • Community management • Trend monitoring • Analytics • Partnerships • Event marketing
Portland Schooner Co.
Portland Schooner Co.
Applied a trend-driven format to product-focused content, positioning branded merchandise within the larger Portland, Maine travel experience.
12.7K views • 1.5K likes • 491 saves • 57 new followers • 95.4% For You traffic
Created search-friendly, destination-led content designed to reach travelers actively looking for things to do in Portland, Maine.
97.5K views • 14K likes • 2.8K shares • 3.3K saves • 191 new followers
12.7K views • 1.5K likes • 491 saves • 57 new followers • 95.4% For You traffic
97.5K views • 14K likes • 2.8K shares • 3.3K saves • 191 new followers
143K views • 19K likes • 6.8K shares • 3.8K saves • 303 new followers • 99%
non-follower reach
143K views • 19K likes • 6.8K shares • 3.8K saves • 303 new followers • 99%
non-follower reach
Applied a trend-driven format to product-focused content, positioning branded merchandise within the larger Portland, Maine travel experience.
Created search-friendly, destination-led content designed to reach travelers actively looking for things to do in Portland, Maine.
Used an experience-first hook and lifestyle-focused visuals to turn a branded event into highly shareable, aspirational content.
Used an experience-first hook and lifestyle-focused visuals to turn a branded event into highly shareable, aspirational content.
Portland Schooner Co. TikTok Content & Performance
Portland Schooner Co. TikTok Content & Performance
Created additional short-form content around the coffee sail collaboration, using aspirational visuals to build awareness and extend the event campaign beyond a single Reel.
16.3K views • 677 likes • 340 shares • 150 saves • 33 new followers • 167 profile visits • 85 bio link clicks
Created destination-led content designed to showcase the sailing experience through a travel-focused hook, reaching audiences beyond existing followers and driving interest in booking.
25.2K views • 1K likes • 642 shares • 498 saves • 92 new followers • 95% non-follower reach • 200 bio link clicks
112K views • 4.3K likes • 4.5K shares • 1.5K saves • 227 new followers • 94% non-follower reach • 469 bio link clicks
Used an experience-first hook and lifestyle-focused visuals to position a local coffee collaboration as a unique, shareable Portland, Maine experience, successfully translating the campaign’s strong TikTok engagement to Instagram audiences.
Portland Schooner Co. Instagram Content & Performance
16.3K views • 677 likes • 340 shares • 150 saves • 33 new followers • 167 profile visits • 85 bio link clicks
25.2K views • 1K likes • 642 shares • 498 saves • 92 new followers • 95% non-follower reach • 200 bio link clicks
112K views • 4.3K likes • 4.5K shares • 1.5K saves • 227 new followers • 94% non-follower reach • 469 bio link clicks
Created additional short-form content around the coffee sail collaboration, using aspirational visuals to build awareness and extend the event campaign beyond a single Reel.
Created destination-led content designed to showcase the sailing experience through a travel-focused hook, reaching audiences beyond existing followers and driving interest in booking.
Used an experience-first hook and lifestyle-focused visuals to position a local coffee collaboration as a unique, shareable Portland, Maine experience, successfully translating the campaign’s strong TikTok engagement to Instagram audiences.
Portland Schooner Co. Instagram Content & Performance
Developed and supported partnerships with local brands to create limited-time sailing experiences, coordinating outreach, event concepts, logistics, and social promotion from initial idea through post-event content.
Conducted outreach to local breweries and helped develop limited-time tasting sail concepts, coordinating with partners on event details and creating promotional content tailored to the collaboration.
*Event hasn't happened yet*
Helped develop and coordinate a limited-time coffee sail with a local Portland brand, supporting partner outreach and event planning while creating the social content strategy used to promote and recap the experience.
255K+ cross-platform views • 11K+ shares & saves • 99% TikTok non-follower reach • 469 bio link clicks • 500+ new followers • 79% of tickets booked
25K+ cross-platform views • 200+ shares • 90%+ TikTok non-follower reach • 50+ bio link clicks driven by campaign content
Supported outreach and coordination for Maine’s first matcha sail, then developed pre- and post-event social content designed to build excitement, create FOMO, and extend the collaboration beyond the event itself.
Portland Schooner Co. Partnerships & Experiential Marketing
*Event hasn't happened yet*
255K+ cross-platform views • 11K+ shares & saves • 99% TikTok non-follower reach • 469 bio link clicks • 500+ new followers • 79% of tickets booked
25K+ cross-platform views • 200+ shares • 90%+ TikTok non-follower reach • 50+ bio link clicks driven by campaign content
Conducted outreach to local breweries and helped develop limited-time tasting sail concepts, coordinating with partners on event details and creating promotional content tailored to the collaboration.
Supported outreach and coordination for Maine’s first matcha sail, then developed pre- and post-event social content designed to build excitement, create FOMO, and extend the collaboration beyond the event itself.
Helped develop and coordinate a limited-time coffee sail with a local Portland brand, supporting partner outreach and event planning while creating the social content strategy used to promote and recap the experience.
Developed and supported partnerships with local brands to create limited-time sailing experiences, coordinating outreach, event concepts, logistics, and social promotion from initial idea through post-event content.
Portland Schooner Co. Partnerships & Experiential Marketing
- 18.4K followers
- 3K+ organic follower growth in ~2 months
- 370K+ views across highlighted content
- 50K+ views on top-performing Reel
I managed the social strategy and content creation for Maine Food Trucks, an Instagram platform dedicated to highlighting food trucks and local businesses across Maine. I oversaw the full content process, from business outreach and content planning to filming, editing, publishing, and performance analysis, using audience insights and social trends to drive organic discovery, engagement, and account growth.
- 18.4K followers
- 3K+ organic follower growth in ~2 months
- 370K+ views across highlighted content
- 50K+ views on top-performing Reel
I managed the social strategy and content creation for Maine Food Trucks, an Instagram platform dedicated to highlighting food trucks and local businesses across Maine. I oversaw the full content process, from business outreach and content planning to filming, editing, publishing, and performance analysis, using audience insights and social trends to drive organic discovery, engagement, and account growth.
SOCIAL STRATEGY • CONTENT CREATION • COMMUNITY MANAGEMENT • PARTNERSHIPS • AUDIENCE GROWTH • ANALYTICS
SOCIAL STRATEGY • CONTENT CREATION • COMMUNITY MANAGEMENT • PARTNERSHIPS • AUDIENCE GROWTH • ANALYTICS
Maine Food Trucks
Maine Food Trucks
I used trends, relatable hooks, timely topics, and highly visual food content to make posts feel native to social media rather than overly promotional. The goal is to create content people naturally want to send to a friend, save for later, or use to make their next food decision.
I balanced inspiration with utility by creating content that answers the questions followers actually have: where a truck is located, what it serves, when it's open, and what to order. This gave audiences a reason to return to the account as a resource for Maine's mobile food scene.
I created short-form content that introduces audiences to food trucks, menu items, and local experiences they may not have discovered otherwise. Strong food visuals, concise hooks, and Maine-specific language help positioned each feature within the larger local food scene.
I approached Maine Food Trucks as a discovery platform rather than simply a social account. My content strategy combined visually engaging food content with useful, location-driven information, giving audiences a reason to discover, save, share, and return to the account.
I used trends, relatable hooks, timely topics, and highly visual food content to make posts feel native to social media rather than overly promotional. The goal is to create content people naturally want to send to a friend, save for later, or use to make their next food decision.
I balanced inspiration with utility by creating content that answers the questions followers actually have: where a truck is located, what it serves, when it's open, and what to order. This gave audiences a reason to return to the account as a resource for Maine's mobile food scene.
I created short-form content that introduces audiences to food trucks, menu items, and local experiences they may not have discovered otherwise. Strong food visuals, concise hooks, and Maine-specific language help positioned each feature within the larger local food scene.
engage
inform
discover
Creating content built for local discovery
I approached Maine Food Trucks as a discovery platform rather than simply a social account. My content strategy combined visually engaging food content with useful, location-driven information, giving audiences a reason to discover, save, share, and return to the account.
Maine Food Trucks - Content Strategy
Maine Food Trucks - Content Strategy
This Reel generated 6.5K+ views, with above-average share, like, save, and repost rates. More than 70% of viewers were non-followers, showing how locally relevant, trend-led content can drive both engagement and discovery.
A locally relevant “POV” hook helped push this Reel beyond the existing audience, with 84.4% of views coming from non-followers. The video generated 10.6K+ views, 343 likes, and 87 shares, reaching nearly 2× the account’s typical Reel views.
This Reel reached 50K+ views and generated 1.6K shares, 1.4K likes, and 486 saves, with 92.3% of viewers coming from non-followers. Strong shareability helped the content reach new audiences while converting 123 new followers.
I approached Maine Food Trucks as a discovery platform rather than simply a social account. My content strategy combined visually engaging food content with useful, location-driven information, giving audiences a reason to discover, save, share, and return to the account.
Creating content built for local discovery
Maine Food Trucks - Content Performance & Optimization
This Reel generated 6.5K+ views, with above-average share, like, save, and repost rates. More than 70% of viewers were non-followers, showing how locally relevant, trend-led content can drive both engagement and discovery.
A locally relevant “POV” hook helped push this Reel beyond the existing audience, with 84.4% of views coming from non-followers. The video generated 10.6K+ views, 343 likes, and 87 shares, reaching nearly 2× the account’s typical Reel views.
This Reel reached 50K+ views and generated 1.6K shares, 1.4K likes, and 486 saves, with 92.3% of viewers coming from non-followers. Strong shareability helped the content reach new audiences while converting 123 new followers.
Engagement
Organic Discovery
Follower Conversion
Maine Food Trucks - Content Performance & Optimization
64.5% Non-follower viewers
63 new followers
103 comments
The collaborative giveaway generated 13.5K+ views, 103 comments, 56 shares, and 197 likes, while driving 63 new followers. 64.5% of viewers were non-followers, expanding the campaign beyond the existing Maine Food Trucks audience.
Proactively pitched Reef’s Real Fruit Ice Cream, coordinated the partnership and giveaway logistics, developed entry requirements, created promotional content, managed audience engagement, and communicated with winners through fulfillment.
Developed a recurring giveaway concept designed to connect Maine Food Trucks’ audience with local food businesses while driving engagement, cross-promotion, and follower growth for both accounts.
Beyond content creation, I used Maine Food Trucks to build partnerships between local businesses and an audience actively seeking places to eat across Maine. I led outreach, coordinated collaborations, and developed community-focused campaigns designed to increase visibility, engagement, and audience growth for participating businesses.
Maine Food Trucks - Partnerships & Community
64.5% Non-Follower Viewers
63 New Followers
103 Comments
13.5K+ Views
13.5K+ Views
Reef's Case Study
Reef's Case Study
The collaborative giveaway generated 13.5K+ views, 103 comments, 56 shares, and 197 likes, while driving 63 new followers. 64.5% of viewers were non-followers, expanding the campaign beyond the existing Maine Food Trucks audience.
results
Proactively pitched Reef’s Real Fruit Ice Cream, coordinated the partnership and giveaway logistics, developed entry requirements, created promotional content, managed audience engagement, and communicated with winners through fulfillment.
OUTREACH + EXECUTION
Developed a recurring giveaway concept designed to connect Maine Food Trucks’ audience with local food businesses while driving engagement, cross-promotion, and follower growth for both accounts.
strategy
Beyond content creation, I used Maine Food Trucks to build partnerships between local businesses and an audience actively seeking places to eat across Maine. I led outreach, coordinated collaborations, and developed community-focused campaigns designed to increase visibility, engagement, and audience growth for participating businesses.
Maine Food Trucks - Partnerships & Community
- 3.38M+ total Instagram views during May–August
- 365K+ viewers reached, with reach increasing 73.8%
- 20.4K+ profile visits, up 28.3%
- 2.2K+ external link taps, up 219.5%
- Top-performing Reel generated 370K+ views, 8.7K+ interactions & 304 follows
I created social and editorial content for Portland Old Port, helping showcase the businesses, events, and experiences that define Portland, Maine. Working across both Portland Old Port’s channels and client accounts, I adapted creative concepts, messaging, and trends to different brand identities while producing short-form social content and contributing to blog posts and local guides designed to drive discovery and engagement.
CONTENT CREATION • SOCIAL MEDIA MARKETING • DESTINATION MARKETING • CLIENT CONTENT • TREND MONITORING • COPYWRITING • EDITORIAL CONTENT
Portland Old Port
- 3.38M+ total Instagram views during May–August
- 365K+ viewers reached, with reach increasing 73.8%
- 20.4K+ profile visits, up 28.3%
- 2.2K+ external link taps, up 219.5%
- Top-performing Reel generated 370K+ views, 8.7K+ interactions & 304 follows
I created social and editorial content for Portland Old Port, helping showcase the businesses, events, and experiences that define Portland, Maine. Working across both Portland Old Port’s channels and client accounts, I adapted creative concepts, messaging, and trends to different brand identities while producing short-form social content and contributing to blog posts and local guides designed to drive discovery and engagement.
CONTENT CREATION • SOCIAL MEDIA MARKETING • DESTINATION MARKETING • CLIENT CONTENT • TREND MONITORING • COPYWRITING • EDITORIAL CONTENT
Portland Old Port
22.7K Views · 68% Non-Follower Views · 432 Interactions · 57 Shares · 40 Saves
Used Maine’s iconic lobster culture as the hook to promote a local lobster boat experience, turning a familiar tourism draw into experience-focused content that reached audiences beyond Portland Old Port’s existing followers.
27.6K views • 1.4K interactions • 74% non-follower reach • 282 shares • 208 saves
Transformed a local business feature into social-first storytelling designed to build awareness and make the shop feel like a must-visit Portland destination.
33.6K Views · 75% Non-Follower Views · 1.1K Interactions · 256 Saves · 168 Shares
Developed a save-worthy local shopping guide that positioned Portland Old Port as a resource for trip planning and discovery, using curated business recommendations to inspire visitors to explore the city’s local shops.
Portland Old Port - Social Media Content & Performance
370K+ Views · 104K+ Reach · 8.7K Interactions · 1.8K+ Shares · 305 New Followers
Turned Portland’s recognition as the most walkable city in the U.S. into timely, shareable social content, using a strong visual hook and destination-focused storytelling to generate 370K+ views and 305 new followers.
33.6K Views · 75% Non-Follower Views · 1.1K Interactions · 256 Saves · 168 Shares
Developed a save-worthy local shopping guide that positioned Portland Old Port as a resource for trip planning and discovery, using curated business recommendations to inspire visitors to explore the city’s local shops.
27.6K views • 1.4K interactions • 74% non-follower reach • 282 shares • 208 saves
Transformed a local business feature into social-first storytelling designed to build awareness and make the shop feel like a must-visit Portland destination.
Used Maine’s iconic lobster culture as the hook to promote a local lobster boat experience, turning a familiar tourism draw into experience-focused content that reached audiences beyond Portland Old Port’s existing followers.
22.7K Views · 68% Non-Follower Views · 432 Interactions · 57 Shares · 40 Saves
370K+ Views · 104K+ Reach · 8.7K Interactions · 1.8K+ Shares · 305 New Followers
Turned Portland’s recognition as the most walkable city in the U.S. into timely, shareable social content, using a strong visual hook and destination-focused storytelling to generate 370K+ views and 305 new followers.
Portland Old Port - Social Media Content & Performance
Rolling Through Portland: A Sushi Lover's Guide
Rolling Through Portland: A Sushi Lover's Guide
When's Happy Hour? Portland's Complete List of Happy Hours!
When's Happy Hour? Portland's Complete List of Happy Hours!
Fourth of July Fireworks and Events in Portland, Maine
Fourth of July Fireworks and Events in Portland, Maine
Guide to Portland, Maine Pride: Where to Support, Celebrate, and Connect!
Guide to Portland, Maine Pride: Where to Support, Celebrate, and Connect!
Researched Portland’s sushi scene to create an engaging, discovery-driven local dining guide.
Organized local happy hour offerings into an accessible resource for discovering Portland’s food and drink scene.
Curated timely events and local information into a seasonal guide for celebrating July Fourth in Portland.
Curated community-focused content highlighting local businesses, events, and ways to celebrate Pride in Portland.
Organized local happy hour offerings into an accessible resource for discovering Portland’s food and drink scene.
Curated timely events and local information into a seasonal guide for celebrating July Fourth in Portland.
Portland Old Port - Editorial Content & Local Guides
Beyond social media, I contributed to Portland Old Port’s editorial content, researching and writing local guides designed to help visitors and residents discover Portland’s restaurants, events, businesses, and experiences.
Researched Portland’s sushi scene to create an engaging, discovery-driven local dining guide.
Curated community-focused content highlighting local businesses, events, and ways to celebrate Pride in Portland.
EDITORIAL WRITING • DESTINATION MARKETING • RESEARCH • SEO • COPYWRITING • LOCAL GUIDES
EDITORIAL WRITING • DESTINATION MARKETING • RESEARCH • SEO • COPYWRITING • LOCAL GUIDES
Beyond social media, I contributed to Portland Old Port’s editorial content, researching and writing local guides designed to help visitors and residents discover Portland’s restaurants, events, businesses, and experiences.
Portland Old Port - Editorial Content & Local Guides
- 160K+ unique TikTok viewers in 60 days
- 103K+ new viewers
- 143K+ top TikTok views
- 19.2K likes
- 6.8K+ shares
- 3.8K+ saves
- 303 followers from one video
- 160K+ unique TikTok viewers in 60 days
- 103K+ new viewers
- 143K+ top TikTok views
- 19.2K likes
- 6.8K+ shares
- 3.8K+ saves
- 303 followers from one video
I manage social content with a focus on positioning Portland Schooner Company as part of the larger Maine travel experience. My strategy combines destination-focused storytelling, trend-led short-form video, search-friendly content, and experiential partnerships to reach travelers beyond the brand's existing audience.
I manage social content with a focus on positioning Portland Schooner Company as part of the larger Maine travel experience. My strategy combines destination-focused storytelling, trend-led short-form video, search-friendly content, and experiential partnerships to reach travelers beyond the brand's existing audience.
Social strategy • Content creation • Community management • Trend monitoring • Analytics • Partnerships • Event marketing
Social strategy • Content creation • Community management • Trend monitoring • Analytics • Partnerships • Event marketing
Portland Schooner Co.
Portland Schooner Co.
Applied a trend-driven format to product-focused content, positioning branded merchandise within the larger Portland, Maine travel experience.
12.7K views • 1.5K likes • 491 saves • 57 new followers • 95.4% For You traffic
Created search-friendly, destination-led content designed to reach travelers actively looking for things to do in Portland, Maine.
97.5K views • 14K likes • 2.8K shares • 3.3K saves • 191 new followers
12.7K views • 1.5K likes • 491 saves • 57 new followers • 95.4% For You traffic
97.5K views • 14K likes • 2.8K shares • 3.3K saves • 191 new followers
143K views • 19K likes • 6.8K shares • 3.8K saves • 303 new followers • 99%
non-follower reach
143K views • 19K likes • 6.8K shares • 3.8K saves • 303 new followers • 99%
non-follower reach
Applied a trend-driven format to product-focused content, positioning branded merchandise within the larger Portland, Maine travel experience.
Created search-friendly, destination-led content designed to reach travelers actively looking for things to do in Portland, Maine.
Used an experience-first hook and lifestyle-focused visuals to turn a branded event into highly shareable, aspirational content.
Used an experience-first hook and lifestyle-focused visuals to turn a branded event into highly shareable, aspirational content.
Portland Schooner Co. TikTok Content & Performance
Portland Schooner Co. TikTok Content & Performance
Created additional short-form content around the coffee sail collaboration, using aspirational visuals to build awareness and extend the event campaign beyond a single Reel.
16.3K views • 677 likes • 340 shares • 150 saves • 33 new followers • 167 profile visits • 85 bio link clicks
Created destination-led content designed to showcase the sailing experience through a travel-focused hook, reaching audiences beyond existing followers and driving interest in booking.
25.2K views • 1K likes • 642 shares • 498 saves • 92 new followers • 95% non-follower reach • 200 bio link clicks
112K views • 4.3K likes • 4.5K shares • 1.5K saves • 227 new followers • 94% non-follower reach • 469 bio link clicks
Used an experience-first hook and lifestyle-focused visuals to position a local coffee collaboration as a unique, shareable Portland, Maine experience, successfully translating the campaign’s strong TikTok engagement to Instagram audiences.
Portland Schooner Co. Instagram Content & Performance
16.3K views • 677 likes • 340 shares • 150 saves • 33 new followers • 167 profile visits • 85 bio link clicks
25.2K views • 1K likes • 642 shares • 498 saves • 92 new followers • 95% non-follower reach • 200 bio link clicks
112K views • 4.3K likes • 4.5K shares • 1.5K saves • 227 new followers • 94% non-follower reach • 469 bio link clicks
Created additional short-form content around the coffee sail collaboration, using aspirational visuals to build awareness and extend the event campaign beyond a single Reel.
Created destination-led content designed to showcase the sailing experience through a travel-focused hook, reaching audiences beyond existing followers and driving interest in booking.
Used an experience-first hook and lifestyle-focused visuals to position a local coffee collaboration as a unique, shareable Portland, Maine experience, successfully translating the campaign’s strong TikTok engagement to Instagram audiences.
Portland Schooner Co. Instagram Content & Performance
Developed and supported partnerships with local brands to create limited-time sailing experiences, coordinating outreach, event concepts, logistics, and social promotion from initial idea through post-event content.
Conducted outreach to local breweries and helped develop limited-time tasting sail concepts, coordinating with partners on event details and creating promotional content tailored to the collaboration.
*Event hasn't happened yet*
Helped develop and coordinate a limited-time coffee sail with a local Portland brand, supporting partner outreach and event planning while creating the social content strategy used to promote and recap the experience.
255K+ cross-platform views • 11K+ shares & saves • 99% TikTok non-follower reach • 469 bio link clicks • 500+ new followers • 79% of tickets booked
25K+ cross-platform views • 200+ shares • 90%+ TikTok non-follower reach • 50+ bio link clicks driven by campaign content
Supported outreach and coordination for Maine’s first matcha sail, then developed pre- and post-event social content designed to build excitement, create FOMO, and extend the collaboration beyond the event itself.
Portland Schooner Co. Partnerships & Experiential Marketing
*Event hasn't happened yet*
255K+ cross-platform views • 11K+ shares & saves • 99% TikTok non-follower reach • 469 bio link clicks • 500+ new followers • 79% of tickets booked
25K+ cross-platform views • 200+ shares • 90%+ TikTok non-follower reach • 50+ bio link clicks driven by campaign content
Conducted outreach to local breweries and helped develop limited-time tasting sail concepts, coordinating with partners on event details and creating promotional content tailored to the collaboration.
Supported outreach and coordination for Maine’s first matcha sail, then developed pre- and post-event social content designed to build excitement, create FOMO, and extend the collaboration beyond the event itself.
Helped develop and coordinate a limited-time coffee sail with a local Portland brand, supporting partner outreach and event planning while creating the social content strategy used to promote and recap the experience.
Developed and supported partnerships with local brands to create limited-time sailing experiences, coordinating outreach, event concepts, logistics, and social promotion from initial idea through post-event content.
Portland Schooner Co. Partnerships & Experiential Marketing
- 18.4K followers
- 3K+ organic follower growth in ~2 months
- 370K+ views across highlighted content
- 50K+ views on top-performing Reel
I managed the social strategy and content creation for Maine Food Trucks, an Instagram platform dedicated to highlighting food trucks and local businesses across Maine. I oversaw the full content process, from business outreach and content planning to filming, editing, publishing, and performance analysis, using audience insights and social trends to drive organic discovery, engagement, and account growth.
- 18.4K followers
- 3K+ organic follower growth in ~2 months
- 370K+ views across highlighted content
- 50K+ views on top-performing Reel
I managed the social strategy and content creation for Maine Food Trucks, an Instagram platform dedicated to highlighting food trucks and local businesses across Maine. I oversaw the full content process, from business outreach and content planning to filming, editing, publishing, and performance analysis, using audience insights and social trends to drive organic discovery, engagement, and account growth.
SOCIAL STRATEGY • CONTENT CREATION • COMMUNITY MANAGEMENT • PARTNERSHIPS • AUDIENCE GROWTH • ANALYTICS
SOCIAL STRATEGY • CONTENT CREATION • COMMUNITY MANAGEMENT • PARTNERSHIPS • AUDIENCE GROWTH • ANALYTICS
Maine Food Trucks
Maine Food Trucks
I used trends, relatable hooks, timely topics, and highly visual food content to make posts feel native to social media rather than overly promotional. The goal is to create content people naturally want to send to a friend, save for later, or use to make their next food decision.
I balanced inspiration with utility by creating content that answers the questions followers actually have: where a truck is located, what it serves, when it's open, and what to order. This gave audiences a reason to return to the account as a resource for Maine's mobile food scene.
I created short-form content that introduces audiences to food trucks, menu items, and local experiences they may not have discovered otherwise. Strong food visuals, concise hooks, and Maine-specific language help positioned each feature within the larger local food scene.
I approached Maine Food Trucks as a discovery platform rather than simply a social account. My content strategy combined visually engaging food content with useful, location-driven information, giving audiences a reason to discover, save, share, and return to the account.
I used trends, relatable hooks, timely topics, and highly visual food content to make posts feel native to social media rather than overly promotional. The goal is to create content people naturally want to send to a friend, save for later, or use to make their next food decision.
I balanced inspiration with utility by creating content that answers the questions followers actually have: where a truck is located, what it serves, when it's open, and what to order. This gave audiences a reason to return to the account as a resource for Maine's mobile food scene.
I created short-form content that introduces audiences to food trucks, menu items, and local experiences they may not have discovered otherwise. Strong food visuals, concise hooks, and Maine-specific language help positioned each feature within the larger local food scene.
engage
inform
discover
Creating content built for local discovery
I approached Maine Food Trucks as a discovery platform rather than simply a social account. My content strategy combined visually engaging food content with useful, location-driven information, giving audiences a reason to discover, save, share, and return to the account.
Maine Food Trucks - Content Strategy
Maine Food Trucks - Content Strategy
This Reel generated 6.5K+ views, with above-average share, like, save, and repost rates. More than 70% of viewers were non-followers, showing how locally relevant, trend-led content can drive both engagement and discovery.
A locally relevant “POV” hook helped push this Reel beyond the existing audience, with 84.4% of views coming from non-followers. The video generated 10.6K+ views, 343 likes, and 87 shares, reaching nearly 2× the account’s typical Reel views.
This Reel reached 50K+ views and generated 1.6K shares, 1.4K likes, and 486 saves, with 92.3% of viewers coming from non-followers. Strong shareability helped the content reach new audiences while converting 123 new followers.
I approached Maine Food Trucks as a discovery platform rather than simply a social account. My content strategy combined visually engaging food content with useful, location-driven information, giving audiences a reason to discover, save, share, and return to the account.
Creating content built for local discovery
Maine Food Trucks - Content Performance & Optimization
This Reel generated 6.5K+ views, with above-average share, like, save, and repost rates. More than 70% of viewers were non-followers, showing how locally relevant, trend-led content can drive both engagement and discovery.
A locally relevant “POV” hook helped push this Reel beyond the existing audience, with 84.4% of views coming from non-followers. The video generated 10.6K+ views, 343 likes, and 87 shares, reaching nearly 2× the account’s typical Reel views.
This Reel reached 50K+ views and generated 1.6K shares, 1.4K likes, and 486 saves, with 92.3% of viewers coming from non-followers. Strong shareability helped the content reach new audiences while converting 123 new followers.
Engagement
Organic Discovery
Follower Conversion
Maine Food Trucks - Content Performance & Optimization
64.5% Non-follower viewers
63 new followers
103 comments
The collaborative giveaway generated 13.5K+ views, 103 comments, 56 shares, and 197 likes, while driving 63 new followers. 64.5% of viewers were non-followers, expanding the campaign beyond the existing Maine Food Trucks audience.
Proactively pitched Reef’s Real Fruit Ice Cream, coordinated the partnership and giveaway logistics, developed entry requirements, created promotional content, managed audience engagement, and communicated with winners through fulfillment.
Developed a recurring giveaway concept designed to connect Maine Food Trucks’ audience with local food businesses while driving engagement, cross-promotion, and follower growth for both accounts.
Beyond content creation, I used Maine Food Trucks to build partnerships between local businesses and an audience actively seeking places to eat across Maine. I led outreach, coordinated collaborations, and developed community-focused campaigns designed to increase visibility, engagement, and audience growth for participating businesses.
Maine Food Trucks - Partnerships & Community
64.5% Non-Follower Viewers
63 New Followers
103 Comments
13.5K+ Views
13.5K+ Views
Reef's Case Study
Reef's Case Study
The collaborative giveaway generated 13.5K+ views, 103 comments, 56 shares, and 197 likes, while driving 63 new followers. 64.5% of viewers were non-followers, expanding the campaign beyond the existing Maine Food Trucks audience.
results
Proactively pitched Reef’s Real Fruit Ice Cream, coordinated the partnership and giveaway logistics, developed entry requirements, created promotional content, managed audience engagement, and communicated with winners through fulfillment.
OUTREACH + EXECUTION
Developed a recurring giveaway concept designed to connect Maine Food Trucks’ audience with local food businesses while driving engagement, cross-promotion, and follower growth for both accounts.
strategy
Beyond content creation, I used Maine Food Trucks to build partnerships between local businesses and an audience actively seeking places to eat across Maine. I led outreach, coordinated collaborations, and developed community-focused campaigns designed to increase visibility, engagement, and audience growth for participating businesses.
Maine Food Trucks - Partnerships & Community
- 3.38M+ total Instagram views during May–August
- 365K+ viewers reached, with reach increasing 73.8%
- 20.4K+ profile visits, up 28.3%
- 2.2K+ external link taps, up 219.5%
- Top-performing Reel generated 370K+ views, 8.7K+ interactions & 304 follows
I created social and editorial content for Portland Old Port, helping showcase the businesses, events, and experiences that define Portland, Maine. Working across both Portland Old Port’s channels and client accounts, I adapted creative concepts, messaging, and trends to different brand identities while producing short-form social content and contributing to blog posts and local guides designed to drive discovery and engagement.
CONTENT CREATION • SOCIAL MEDIA MARKETING • DESTINATION MARKETING • CLIENT CONTENT • TREND MONITORING • COPYWRITING • EDITORIAL CONTENT
Portland Old Port
- 3.38M+ total Instagram views during May–August
- 365K+ viewers reached, with reach increasing 73.8%
- 20.4K+ profile visits, up 28.3%
- 2.2K+ external link taps, up 219.5%
- Top-performing Reel generated 370K+ views, 8.7K+ interactions & 304 follows
I created social and editorial content for Portland Old Port, helping showcase the businesses, events, and experiences that define Portland, Maine. Working across both Portland Old Port’s channels and client accounts, I adapted creative concepts, messaging, and trends to different brand identities while producing short-form social content and contributing to blog posts and local guides designed to drive discovery and engagement.
CONTENT CREATION • SOCIAL MEDIA MARKETING • DESTINATION MARKETING • CLIENT CONTENT • TREND MONITORING • COPYWRITING • EDITORIAL CONTENT
Portland Old Port
22.7K Views · 68% Non-Follower Views · 432 Interactions · 57 Shares · 40 Saves
Used Maine’s iconic lobster culture as the hook to promote a local lobster boat experience, turning a familiar tourism draw into experience-focused content that reached audiences beyond Portland Old Port’s existing followers.
27.6K views • 1.4K interactions • 74% non-follower reach • 282 shares • 208 saves
Transformed a local business feature into social-first storytelling designed to build awareness and make the shop feel like a must-visit Portland destination.
33.6K Views · 75% Non-Follower Views · 1.1K Interactions · 256 Saves · 168 Shares
Developed a save-worthy local shopping guide that positioned Portland Old Port as a resource for trip planning and discovery, using curated business recommendations to inspire visitors to explore the city’s local shops.
Portland Old Port - Social Media Content & Performance
370K+ Views · 104K+ Reach · 8.7K Interactions · 1.8K+ Shares · 305 New Followers
Turned Portland’s recognition as the most walkable city in the U.S. into timely, shareable social content, using a strong visual hook and destination-focused storytelling to generate 370K+ views and 305 new followers.
33.6K Views · 75% Non-Follower Views · 1.1K Interactions · 256 Saves · 168 Shares
Developed a save-worthy local shopping guide that positioned Portland Old Port as a resource for trip planning and discovery, using curated business recommendations to inspire visitors to explore the city’s local shops.
27.6K views • 1.4K interactions • 74% non-follower reach • 282 shares • 208 saves
Transformed a local business feature into social-first storytelling designed to build awareness and make the shop feel like a must-visit Portland destination.
Used Maine’s iconic lobster culture as the hook to promote a local lobster boat experience, turning a familiar tourism draw into experience-focused content that reached audiences beyond Portland Old Port’s existing followers.
22.7K Views · 68% Non-Follower Views · 432 Interactions · 57 Shares · 40 Saves
370K+ Views · 104K+ Reach · 8.7K Interactions · 1.8K+ Shares · 305 New Followers
Turned Portland’s recognition as the most walkable city in the U.S. into timely, shareable social content, using a strong visual hook and destination-focused storytelling to generate 370K+ views and 305 new followers.
Portland Old Port - Social Media Content & Performance
Rolling Through Portland: A Sushi Lover's Guide
Rolling Through Portland: A Sushi Lover's Guide
When's Happy Hour? Portland's Complete List of Happy Hours!
When's Happy Hour? Portland's Complete List of Happy Hours!
Fourth of July Fireworks and Events in Portland, Maine
Fourth of July Fireworks and Events in Portland, Maine
Guide to Portland, Maine Pride: Where to Support, Celebrate, and Connect!
Guide to Portland, Maine Pride: Where to Support, Celebrate, and Connect!
Researched Portland’s sushi scene to create an engaging, discovery-driven local dining guide.
Organized local happy hour offerings into an accessible resource for discovering Portland’s food and drink scene.
Curated timely events and local information into a seasonal guide for celebrating July Fourth in Portland.
Curated community-focused content highlighting local businesses, events, and ways to celebrate Pride in Portland.
Organized local happy hour offerings into an accessible resource for discovering Portland’s food and drink scene.
Curated timely events and local information into a seasonal guide for celebrating July Fourth in Portland.
Portland Old Port - Editorial Content & Local Guides
Beyond social media, I contributed to Portland Old Port’s editorial content, researching and writing local guides designed to help visitors and residents discover Portland’s restaurants, events, businesses, and experiences.
Researched Portland’s sushi scene to create an engaging, discovery-driven local dining guide.
Curated community-focused content highlighting local businesses, events, and ways to celebrate Pride in Portland.
EDITORIAL WRITING • DESTINATION MARKETING • RESEARCH • SEO • COPYWRITING • LOCAL GUIDES
EDITORIAL WRITING • DESTINATION MARKETING • RESEARCH • SEO • COPYWRITING • LOCAL GUIDES
Beyond social media, I contributed to Portland Old Port’s editorial content, researching and writing local guides designed to help visitors and residents discover Portland’s restaurants, events, businesses, and experiences.